Within U.S.A. About this Item: Softcover. Condition: New. 14th edition.
Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions.
Marketing with Online Learning Center Premium Content Card by Bruce Walker; Michael Etzel; William Stanton. International Edition. Item Description: Mc.
Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX.
We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S.
Or Canada- etc. Printed only to discourage U.S. Students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified.
In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English.
We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDIN1426140 1. From India to U.S.A. About this Item: McGraw Hill Education, 2009.
Condition: New. 5th or later edition. This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India.
TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6.
Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13.
Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16. Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18.
Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22.
Marketing and the Information Economy Printed Pages: 904. Seller Inventory # 19018 2. Within U.S.A.
About this Item: Softcover. Condition: New. 14th edition. Brand NEW, Paperback International Edition.
Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. Or Canada- etc.
Printed only to discourage U.S. Students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court.
No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.
100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1426140 3. From India to U.S.A. About this Item: McGraw Hill Education, 2009. Condition: New. 5th or later edition.
This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making.
Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India.
TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5.
Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7.
Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12.
Price Determination 13. Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16.
Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18.
Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy Printed Pages: 904. Seller Inventory # 19018 4. From India to U.S.A.
About this Item: McGraw Hill Education, 2009. Condition: New. 5th or later edition.
This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making.
Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India. TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1.
The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4.
Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7.
Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13.
Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16.
Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22.
Marketing and the Information Economy Printed Pages: 904. Seller Inventory # 19018 5.